FOUR BRANDS YOU MIGHT RECOGNIZE & DIDN'T KNOW CALL LIBERTY VILLAGE HOME

It’s no mystery that Liberty Village is home to 100s of businesses and 1000s of residents, but some of the businesses on this list might come as a bit of a surprise or give you a new level of LV pride.

From fashion and accessories, to skincare and your favourite summer drinks, Liberty Village is home to it all. Who are these brands and how did they start?

Joe Fresh

Joe Fresh, is a clothing and accessory brand under the Loblaw group of companies. Loblaw created the brand in collaboration with Joe Mimran, co-founder of Club Monaco, the man behind Alfred Sung, you might also recognize him from the well-known CBC tv show, Dragon’s Den.

Joe Fresh focuses on creating affordable fashionable clothing, the brand prides itself on being able to provide access to high-quality garments without the high prices. Before working on the Joe Fresh brand, Joe also worked very closely with Loblaw to develop their President’s Choice Home Collection.

The Joe Fresh office is located at 2 Fraser Avenue just seconds from the Exhibition Go Station and not far from their storefront at King St. West and Portland Avenue.

Image Source: Turner Fleischer

DECIEM

If you don’t already recognize this brand because you own their amazing products, you’ll for sure start to notice their storefronts, especially with one of their original stores being located at Queen West and Niagara, just outside Liberty Village. The beauty brand has also become well known for their The Ordinary product line.

The company’s founder, Brandon Truaxe, became intrigued with the cosmetics industry when he discovered the steep mark-up on beauty products during an internship as an analysist at a cosmetic company in New York City. It was from this intrigue that DECIEM was born. Like Joe Fresh, this is a company that focuses on producing high-quality products for a fraction of the price. Truaxe, sadly passed away last year at the age of 40 years old.

DECIEM’s head office is located at 15 Fraser Avenue, minutes from their Queen St. West storefront.

Image Source: Cosmetics Mag

Mejuri

Another company we’re proud to call Canadian and Liberty Village locals, is Mejuri. Mejuri, like DECIEM and Joe Fresh also focus on making high-quality products accessible to consumers. The brand focuses on creating high-quality fine gold and silver jewelry accessible to all women to easily purchase for themselves.

The company keeps their prices low and quality high by selling their jewelry direct to consumer and almost exclusively only sell their products online to also aid in eliminating additional mark-ups.

The jewelry company was founded in 2013 by Noura Sakkijha, who has a background in engineering and comes from a family of jewelry designers and Justine Lançon who has a background as an art director.

The company’s Toronto head office is located at 18 Mowat Ave, not far from their Dundas St. West storefront.

Image Source: Google

Gruppo Campari

Unlike the other companies on our list this one is Italian founded and over 150 years old. The Campari group is responsible for creating over 100 products including a variety of spirits, wines, and soft drinks.

Campari and Aperol are spirits you probably know the, now global company best for. Aperol is especially perfect for hot summer days especially when served as an infamous Aperol Spritz. The company also makes SKYY Vodka, Wild Turkey and Forty Creek Whisky.

The company’s Toronto office is located at 1 Pardee Avenue. The office boasts a dark and dramatic entrance, while the rest of the space gives off a Palm Springs vibe. The space also features a beautiful bar used for cocktail seminars and daily family style lunches.

Image Source: Toronto Life

Liberty Village is filled with beautiful and dramatic charm, you never know what is going on behind the various closed doors in our neighborhood. What we do know for sure is that our buildings are filled with history, charm, and genius innovation.

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