Official logo for Startup Fashion Week.
Official logo for Startup Fashion Week.

 

Attention fashionistas, tech lovers and design enthusiasts, Startup Fashion Week is an event that can’t be missed. Heading into its third season, this celebration of startup culture, fashion, design and technology just keeps getting bigger and better every time.

With the discontinuation of Toronto’s Fashion Week effective this past spring, it allows other events like this one to shine and fill the gap of showcasing Toronto and Canada’s top designers. We got the chance to connect with Startup Fashion Week’s founder to find out about the event and the role Liberty Village plays in it.

Inspiration

Models hang out at Uberflip's offices for the model casting call of Startup Fashion Week. (photo courtesy of Startup Fashion Week).
Models hang out at Uberflip’s offices for the model casting call of Startup Fashion Week. (photo courtesy of Brian de Rivera Simon for Startup Fashion Week).

 

Startup Fashion Week is in its third year, originally launching in 2013. It is an annual event that has grown year over year. Originally starting as a one day event, it has now grown to a five day event. This is a place that will showcase over 30 designers this year and a handful of unique venues.  Throughout the year, smaller scaled events took place in other host cities including Ottawa and Montreal. As of now, Toronto is the only location for the main event, but the goal is to expand it to other cities. There is a cost to participate for the designers however the visibility that is gained is huge. With the power of social media, everyone supports one another across various platforms including Facebook, Instagram, Snapchat and Twitter. Funding for the event is gained through sponsorship and ticket sales. Support the fashion and startup community by attending one of the events.

Meet Jodi Goodfellow

Founder of Startup Fashion Week, Jodi Goodfellow. (photo taken from startupfashionweek.com)
Founder of Startup Fashion Week, Jodi Goodfellow. (photo taken from startupfashionweek.com)

 

Jodi Goodfellow is a very vivacious, passionate and positive individual and is the Founder and Executive Producer of Startup Fashion Week. After operating her own fashion tech startup company, and experiencing the trials, tribulations and triumphs of it, she identified a gap in the industry. Startup designers could certainly benefit from a platform for exposure. Having networked, attended previous events and marketed herself and her company,  Goodfellow has a strong sense of what ingredients would be needed for a successful Fashion Week. This year, a special section has been added to the lineup which includes highlighting successful entrepreneurs via the Fashion Career Forum and the Fashion Tech Forum.

Why Liberty Village?

An example of a fun, cool and inspiring workspace in Liberty Village here at Uberflip.
An example of a fun, cool and inspiring workspace in Liberty Village here at Uberflip.

 

Liberty Village is the creative, tech and media hub of Toronto. It only makes sense that events like this take place here. Many businesses such as Cossette, Vice, Michi NY, Flixel, Roland Canada and Campari are choosing to locate here versus any other area of the city to thrive in the creative energy that this community has. Through word of mouth from a photographer Goodfellow knew, the Uberflip space was selected as one of the main places to host some key events of Startup Fashion Week. With its exposed brick and beam interior, it is a shining example of the history blended with modern elements to make it a great space. The model casting call was held back in August, and the Fashion Tech Forum will be held here on October 6th. Get tickets to the event to explore the amazing workspace of Uberflip and be inspired by some great presenters.

For more information on Startup Fashion Week, visit their website or connect with them on Facebook, Instagram and Twitter.